Privacy Policy

(privacy policy)

At yurs, we respect your right to privacy and we want you to know you how we collect, use and disclose your personal information (“Personal Data”).

This Privacy Policy describes how we collect and process any Personal Data that you provide to us, through the use of our website (hereafter our “Website”) or other activities. Yurs will process your Personal Data in accordance with any applicable data protection laws, such as the Regulation of 27 April 2016 on the Protection of natural persons with regard to the processing of personal data and on the free movement on such data, and repealing Directive 95/46/EC or General Data Protection Regulation (‘GDPR’).

Yurs reserves the right to update this Privacy Policy at all times. We will notify you promptly of every update to this Policy, before these changes will go into effect.

(01) who is responsible for your personal data?

Sabine Boghousian (referred to as “yurs”) is responsible for, and the Controller of, the processing of your Personal Data.

The website is offered by:

Sabine Boghousian
Place de Rochefort 8
1190 Brussels
Company number (VAT-BE): 0724866449

For any questions about this Privacy Policy, you can contact yurs via email at or phone: +32 483 125 120.

(02) what information do we collect about you?

“Personal Data” shall mean any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Yurs collects the following Personal Data about you:

— Personal identification data: name, first name, personal address
— Contact details: telephone number, email address
— Financial identification data: bank details
— Electronic identification data: IP address

We ask you not to provide us any Sensitive Personal Data, which is data concerning:

— Racial or ethnic origin;
— Political opinions;
— Religious or philosophical beliefs;
— Trade union membership;
— Health or medical condition;
— Sex life or sexual orientation

(03) how do we collect your data?

We may collect Personal Data:

— when you browse our Website;
— when you complete the contact form on our Website;
— by signing up for our newsletter;
— by contacting us through customer service or via any messages that you send to us;
— when you purchase an item from us on our Website

We may combine Personal Data that we have collected via different sources, taking into account applicable data protection law.

(04) how do we use your personal data?

yurs will process your Personal Data for the following Purposes:

— To allow customers to access their profile on our Website and to use the services offered on our Website.

Legal basis: our legitimate interest to properly manage our Website and business.

— To efficiently offer our services to you (e.g., to manage orders and deliveries we need to process your contact information and personal address).

Legal basis: the performance of the contract we have with our customers.

— To respond to your inquiries and complaints.

Legal basis: our legitimate interest to respond to the requests of our customers.

— To detect and protect users against fraud, mistakes and/or criminal behaviours.

Legal basis: our legitimate interest to prevent fraud and criminal activities and to protect our customers of such activities.

— To send promotional offers, invites to special events and newsletters to our customers and prospects.

Legal basis: your consent. You have the possibility to withdraw your consent at any time via the unsubscribe button that is included in all our communications.

— To personalize our marketing communication to you, by making use of Pixel tags and other tracking technologies (such as the Facebook Pixel).

Legal basis: your consent.

— To improve our services, understand customer needs and trends and optimize your user experience, we may analyse your browsing habits on our Website. This processing is always performed on anonymized data that cannot be linked to an identified or identifiable person.

Legal basis: our legitimate interest to optimize our services.

— Protection of our interests: we may need to use your Personal Data to comply with our legal obligations or to respond to a request from public or governmental authority. We may also need to use your Personal Data to protect our interests in legal proceedings.

Legal basis: legal obligation or our legitimate interest to protect our company.

(05) with who do we share your personal data?

We may share your Personal Data with our commercial partners and third parties, in order to provide our services to you. Here below you can find a list of all recipients of your data. As these third parties may process your Personal Data in accordance with their own privacy policies, we advise you to visit their websites and read the policies provided by them.

Google Analytics

Third parties and authorities, when necessary for complying with our legal obligations, responding to a request from public or governmental authority or to protect our interests in legal proceedings.

(06) how long do we store your personal data?

We keep your Personal Data for as long as, and no longer than, required for our Purposes as described above, unless we are legally required to keep certain data for a longer period.

We intend to keep your data accurate and up-to-date, and promise to delete your data from our databases when we no longer need it for the Purposes.

(07) your rights as a data subject and how you can make use of them

In all circumstances, you have the right:

— To request access to your Personal Data, to request information concerning our processing of your Personal Data, and to request a copy of the Personal Data that we are processing of you;
— To request to update or rectify any inaccurate Personal Data, or to complete any incomplete Personal Data;

Under certain conditions, you have the right:

— To request us to erase your Personal Data;
— To object to the processing of your Personal Data;
— To restrict the processing of your Personal Data;
— To withdraw your consent at any time, if the processing is based on your consent;
— To request your data to be transferred to you or to another data controller (right to data portability), when the processing is based on your consent or on the performance of the contract we have with you.
— To exercise any of these rights, you can contact us via email at, per telephone at +32 483 125 120 or per postal letter to yurs, Place de Rochefort, 9, 1190 Brussels, Belgium.

You have the right to lodge a complaint with the competent data protection authority. The competent authority will be the authority of the Member State of your residence or of the place of the alleged infringement. You also have the right to seek judicial remedy.

(08) applicable law

This Privacy Policy is governed by Belgian law and any other mandatory applicable laws in the European Union.